we do what we do
We design, we create. We produce well-made products that are pleasant to the eye, easy on your skin, leaving you satisfied with every purchase. Each product allows you to fund our tailors who live on a day-to-day income. That means no purchase is too small to make a difference.

Eid collection
Didn't make it to the Eid Souk? Not to worry, the products featured at our pop-up booth is now available online. So if you have been wanting to get your hands on some praying essentials, now is the time as we have very limited pieces left!
bynfitri x hauteturban
Some flowers are seasonal and only open up during a certain time of the year. But no matter the occasion or season, our Bloom collection are always appropriate! Just watch your confidence grow while you wear it
ramadhan ready collection
Enter promo code "unconditionalove" and get $10 off when you purchase mother and daughter set Zahra prayer robe set.
As Ramadhan is approaching soon, we are preparing your new modest staple wear to help you go through the month with a lot more ease.
Let us reach the month of Ramadhan in the best of iman.
mod inner
An essential inner for a muslimah’s daily wear. Very convenient for taking ablution. Whether it’s your feet or your comfort, we’ve got you covered! Check out all our different colours.
fluffy prayer mat
And today our mats we added extra padding for the extra poof!, hook for easy storage to hang on the wall, tassels at the corners of course to look cute and also anti slip backing for safety purposes.
secondlife products
Our products go through strict rounds of quality control but unfortunately, some with minor imperfections fall short. This doesn't mean that they are unusable however! For a discounted price up to 50% off, you can give our products a second life. Don't miss this sale!
gift to someone
We know how customisation makes something feel so much more special. So we offer a gift option for your special someone at a small fee. There is no better way to make your purchase exclusive!